4. Fashion Company Research

Bauer Media

• Reaches over 22 million UK adults
• They have over 600 titles worldwide that reach out to target groups of all ages.
• They are the number 1 for female readers in Germany
• Almost every second, a person from Germany reads a Bauer Media Group magazine
• 27 of Bauer's magazines are among the 100 highest-selling magazines on newsstands
• They also have an online presence- over 400 ePapers, apps and websites
• Is one of the leading European companies with over 50 radio stations- more than 17.9million people in Europe listen to one of their programmes every day

Audience:
They have two main target audiences, millennials and game-changers.
Millennials:

• digitally native 16-34 year olds
• they found five distinct categories inside the millennial sphere- the Influencers, Adopters, Apprentices, Entertained and Contented
• The Influencers were the smallest group identified by Bauer- just 11% of Millennials.
• they are more likely to be male, and have the highest media consumption of any category at an average of 66 hours per week

Game-changers:

• ABC1 women aged 25-44 years old